精品课程

• Content Creators: Individuals or teams looking to improve the quality and efficiency of their content creation and operation on short video platforms.

• Brand Marketers: Professionals aiming to enhance brand influence and sales conversions through short video platforms.

• Self-Media Operators: Self-media creators who want to systematically learn short video production and operation to build a personal brand.

• Beginners: Individuals interested in short video production and operation but lacking structured knowledge and practical experience.

Learning Outcomes: Upon completing this course, you will be able to:

• Master Core Operation Strategies of Short Video Platforms: Gain a deep understanding of platform rules, algorithms, and develop effective content promotion strategies.

• Excel in Short Video Filming and Editing Techniques: From basic filming to advanced video production, enhance your visual storytelling skills.

• Build a Personalized Personal Brand IP: Learn how to position your personal brand, create engaging content, and build a loyal following.

• Achieve Commercial Monetization: Learn how to generate revenue through e-commerce, advertising, and other monetization strategies on short video platforms.

• Leverage Data Analytics for Operations Optimization: Learn how to use data-driven decision-making to continuously improve your account management strategy.

Our Commitment:

• Practical-Oriented: The course content is closely tied to real-world case studies, ensuring that students can apply the learned knowledge in practical scenarios.

• Personalized Guidance: One-on-one operational guidance and feedback to help each student tailor a growth plan based on their unique profile.

• Ongoing Support: After the course, we continue to provide updates, industry news, and online consultation to support students' ongoing development.

• Results Showcase Platform: We provide opportunities for students to showcase their work, increasing exposure and expanding their influence.

• Satisfaction Guarantee: If students feel that they haven't achieved the desired results, we offer additional coaching and support to ensure success.

Course Schedule

Day 1: Basic Platform Knowledge and Account Setup

• Overview of Short Video Platforms

• Account Creation and Basic Settings

• Understanding Platform Rules and Algorithms
  Practical Task: Register account, set up basic profile, and learn platform rules and algorithms.

Day 2: Basics of Short Video Filming and Editing

• Basic Composition and Filming Techniques

• Filming Preparation and Basic Camera Movement

• Basic Editing Skills
  Practical Task: Practice filming and basic editing using editing software, complete a simple video edit.

Day 3: AI-Assisted Viral Content Creation and Video Editing

• AI Tools for Viral Content Creation (Copywriting)

• AI Video Editing Tools for Quick Content Production
  Practical Task: Use AI to generate copy and video edits for viral content.

Day 4: Voiceover Video Filming and Editing

• Voiceover Video Filming Techniques

• Integrating Voiceover in Video Editing
  Practical Task: Shoot voiceover video and practice editing with integrated voiceover to improve video quality.

Day 5: E-Commerce Sales via Short Videos and Live Streaming

• Setting up Product Window for E-Commerce

• Short Video Sales Strategies

• Product Selection and Filming Materials
  Practical Task: Set up product window, master sales strategies, and practice e-commerce content creation.

Day 6: Competitor Account Analysis and Data Operations

• Identifying and Analyzing Competitor Accounts

• Data Operations Basics

• Deconstructing and Mimicking Viral Content
  Practical Task: Analyze competitor accounts, learn data-driven strategies, and practice creating content based on successful models.

Day 7: Advanced Filming and Editing Techniques with Local Traffic Strategies

• Deconstructing Viral Short Videos

• Advanced Editing Techniques for High-Impact Videos

• Optimizing Editing for Audience Engagement
  Practical Task: Practice advanced filming and editing techniques, shoot videos for local traffic generation.

Day 8: DSLR Photography and Professional Editing

• Advanced DSLR Photography Techniques

• Using Professional Editing Software for High-Quality Video Production
  Practical Task: Learn DSLR photography and editing software, produce high-quality videos.

Day 9: Live Stream Traffic Generation via Short Videos

• Deconstructing Traffic-Generating Short Videos for Live Streaming

• Creating Short Videos for Pre-, Mid-, and Post-Live Stream Traffic
  Practical Task: Create three types of traffic-generating short videos for live streaming.

Day 10: Back-End Setup for Corporate Accounts and Traffic Management

• Overview of Corporate Account Back-End Features

• Local Life Features on Douyin (TikTok in China) and Traffic Strategy

• Account Management and Daily Operations
  Practical Task: Set up corporate account back-end features, practice traffic management, content planning, and fan interaction.