精品课程

Target Audience:

• Live Streaming Sellers: Individuals or teams who want to enhance their live-streaming sales and improve conversion rates on platforms like Douyin (TikTok) and other e-commerce sites.

• E-Commerce Managers: Professionals looking to master live-streaming operations for online store management and sales.

• Marketing Professionals: Those who want to learn how to use live streaming to build brand awareness, increase traffic, and drive sales.

• Beginners: Individuals new to live streaming, seeking to understand the basics of live broadcast operations, platform algorithms, and audience engagement.

Learning Outcomes:
Upon completing this course, you will be able to:

• Understand the Core Logic Behind Live Streaming E-Commerce: Gain insight into platform algorithms, account setup, and how to design a successful live-streaming strategy.

• Set Up and Optimize Your Live Streaming Studio: Learn the best practices for setting up a professional live streaming environment, from lighting to equipment.

• Master Live Streaming Data Analytics: Use live data to adjust your streaming approach and improve your performance.

• Create Engaging and Profitable Live Streams: Learn how to increase audience engagement and maximize sales through live-streaming campaigns.

• Run E-Commerce Back-End Operations Effectively: Get hands-on experience with back-end tools and operational techniques for platforms like Douyin (TikTok) and other e-commerce tools.

Our Commitment:

• Practical and Hands-On: The course is focused on real-world skills and live-streaming operations, with plenty of practical tasks to help you apply what you learn.

• Personalized Coaching: Receive one-on-one guidance from instructors to fine-tune your live-streaming and e-commerce strategies.

• Continuous Support: After the course, you will receive ongoing updates, industry news, and access to online support to help you grow.

• Exposure Opportunities: We provide platforms for students to showcase their work and increase exposure.

• Satisfaction Guarantee: If you feel the course does not meet your expectations, we offer additional coaching and assistance.

Course Schedule

Day 1: Understanding the Core Logic and Account Setup for Live Streaming E-Commerce

• Core Concepts of Live Streaming E-Commerce: Understand the fundamental logic and algorithms behind live streaming for sales.

• Account Setup and Basic Settings: Learn how to register accounts and set up your profile correctly for live streaming platforms.
  Practical Task: Register your account, set up basic information, and familiarize yourself with the platform’s rules and algorithms.

Day 2: Setting Up Product Showcases and Product Selection

• Opening a Product Showcase: Learn the requirements for setting up product showcases.

• Product Selection Logic: Understand the basics of choosing products to promote on live streaming platforms.
  Practical Task: Walk through the entire process of setting up a product showcase; select 5-10 products from a product alliance.

Day 3: Giant Media Backend Operations and Data Analysis

• Giant Media Backend Operations: Get hands-on experience with the platform’s backend tools.

• Understanding Live Streaming Data: Learn how to interpret live streaming data and adjust your approach to optimize results.
  Practical Task: Explore the Giant Media backend, understand the key metrics, and practice analyzing data to solve problems and improve live stream performance.

Day 4: Live Streaming Studio Setup and Team Division

• Setting Up Your Live Streaming Studio: Learn the basics of setting up your live streaming environment, including lighting, background, and equipment.

• Team Roles and Communication: Understand the roles of each team member in a live streaming session, from host to assistant.
  Practical Task: Set up lighting and equipment in your live streaming studio; practice team coordination for live streaming operations.

Day 5: Practical Setup and Data Fundamentals

• Hands-On Practice: Work on setting up your live streaming equipment and adjusting settings.

• Data Operations Basics: Learn the fundamentals of data analysis in live streaming.
  Practical Task: Set up the live streaming environment, practice live broadcast, and analyze competitors’ live streams for best practices.

Day 6: Live Streaming Process Design and Account Growth Strategies

• Live Streaming Process Design: Learn how to design and plan an effective live streaming session.

• Methods for Growing Your Account: Analyze popular methods for gaining followers and viewers.
  Practical Task: Create a detailed live streaming process plan, including team roles and goals. Design a live streaming campaign.

Day 7: Douyin (TikTok) Store Operations

• Douyin (TikTok) Store Backend Operations: Master the backend management of your Douyin store.

• Customer Service Management: Learn the basics of customer service operations during live streaming.
  Practical Task: Manage the Douyin store backend and practice customer service software use.

Day 8: E-Commerce Store Operations and Customer Engagement

• Store Operations: Learn advanced store management techniques for live streaming.

• Customer Engagement: Understand how to manage and respond to customer inquiries during live streams.
  Practical Task: Practice live store management, handle customer inquiries, and run a live stream with products.

Day 9: Promotion and Advertising Techniques for Douyin

• Using Promotional Tools: Learn how to use promotional tools to increase store traffic and sales during live streaming.

• Analyzing ROI: Understand how to interpret performance data from campaigns.
  Practical Task: Build and launch a promotional campaign, monitor its effectiveness, and analyze return on investment (ROI).

Day 10: Giant Media Advertising Campaign Setup and ROI Understanding

• Giant Media Advertising Campaigns: Learn how to set up effective advertising campaigns on Giant Media platforms.

• Understanding Return on Investment (ROI): Gain insight into how to track ROI for live streaming sales campaigns.
  Practical Task: Set up an advertising campaign on Giant Media, understand backend tools, and monitor performance metrics.